General Education Development (GED) Practice Exam

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Prepare for your GED Exam with our comprehensive quiz. Study with flashcards and multiple choice questions, each providing hints and explanations. Set yourself on the path to success!

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In marketing, the demand for a product is directly influenced by:

Customers' desire for a product
Customers' ability to obtain a product
Availability of a product
Both A and B

The correct answer is: Both A and B

In marketing, demand for a product is indeed a function of both customers' desire for a product and their ability to obtain it. Customers may want a product because it fulfills a need or desire, which is reflected in their willingness to purchase. However, this desire alone is not sufficient to create demand; customers must also have the means, such as financial resources or accessibility, to actually buy the product. When considering both desire and the ability to obtain a product, you capture the entire concept of demand. For example, a customer might desire a luxury car, but if they do not have the financial means to purchase it, that desire does not convert into actual demand. Likewise, if a product is desired but not readily available in the market, it similarly limits the effectiveness of that desire. Both factors must align for true demand to exist in a marketplace.