General Education Development (GED) 2025 – 400 Free Practice Questions to Pass the Exam

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Question: 1 / 400

In marketing, the demand for a product is directly influenced by:

Customers' desire for a product

Customers' ability to obtain a product

Availability of a product

Both A and B

In marketing, demand for a product is indeed a function of both customers' desire for a product and their ability to obtain it. Customers may want a product because it fulfills a need or desire, which is reflected in their willingness to purchase. However, this desire alone is not sufficient to create demand; customers must also have the means, such as financial resources or accessibility, to actually buy the product.

When considering both desire and the ability to obtain a product, you capture the entire concept of demand. For example, a customer might desire a luxury car, but if they do not have the financial means to purchase it, that desire does not convert into actual demand. Likewise, if a product is desired but not readily available in the market, it similarly limits the effectiveness of that desire. Both factors must align for true demand to exist in a marketplace.

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